Marketing SSS1 First Term

Course Timeline:
Students should be able to explain: 1. Meaning of marketing
Students should be able to explain: 1. Meaning of : i. needs, ii. wants, iii. demands, iv. products, v. exchange transactions 2. Markets and Marketing management.
Students should be able to: 1. List functions of marketing system 2. Explain maximize consumption 3. Explain maximize consumer satisfaction 4. Explain maximize choice 5. Explain maximize life quality 6. Explain maximize profit
Students should be able to explain: 1. History of marketing in Nigeria. i. colonial age 100AD to 1860 ii. Colonial-era 1860-1960. iii. post-independence Age 1960 to date
Students should be able to explain: 1.Concepts under which organization conduct marketing activities. 2. The production concept 3. The product concept 4. The selling concept
Students should be able to explain: 1. Concepts under which organization conduct marketing activities. 2. The societal marketing concept 3. The consumer orientation 4. Integrated organizational efforts 5. Profit orientation
Test
Marketing SSS1 First...
Students should be able to explain: 1. Meaning 2. Basic of segmentation 3. Geographical 4. Social-economic 5. Psychographic 6. Behavior 7. Characteristics
Students should be able to explain: 1. Meaning of product 2. Classification of product 3. Industrial goods 4. Consumer goods 5. Differences between goods and services
Students should be able to: 1. Explain the marketing mix(4ps) 2. Identify the 4ps of marketing i. Product ii. Price iii. Place iv. Promotion
Students should be able to explain: 1. Market environment
Students should be able to explain: 1. Factors affecting the market environment
Students should be able to explain: 1. Mobilization of workforce
Test
Marketing SSS1 First...

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