Students should be able to explain:
1. Operations of organizations and individual using an organizational chart
2. Actions before marketing;
3. Mobilization of force
4. Utilization of feedback
5. Production of quality goods and services
6. Managing distribution networks
7. Advertisement and promotion
Students should be able to:
1. Explain Meaning of market
2. List and explain Types of market
i. Organizational market
ii. Consumer market
Students should be able to explain:
1. Types of organizational market
i. Industrial
ii. Reseller
iii. Government market
Students should be able to explain:
1. Consumer behaviour
2. Factors influencing consumer behaviour
3. Cultural factors
4. Social factors 5. Personal factors 6. Psychological factors
Students should be able to:
1. consumer decision process
2. Problem recognition
3. Information search
4. Evaluation of alternatives
5. Purchase decision
6. Post-purchase behaviour
Test
Marketing SSS1 Secon...
Students should be able to explain:
1. Meaning of the marketing planning process
2. Key elements in marketing planning
Students should be able to explain:
1. Importance of marketing plan
2. Marketing research
Students should be able to explain:
1. Reasons for marketing research
2. Getting information for planning
Students should be able to explain:
1. Definition
2. Pricing strategies
i. Haggling, cost -plus etc
3. Price determinants
4. Ability to pay
5. Competition
6. Profit maximization
Students should be able to:
1. Advertising
2. Roles of advertising
Test
Marketing SSS1 secon...