Marketing SSS1 Second Term

Course Timeline:
Students should be able to explain: 1. Operations of organizations and individual using an organizational chart 2. Actions before marketing; 3. Mobilization of force 4. Utilization of feedback 5. Production of quality goods and services 6. Managing distribution networks 7. Advertisement and promotion
Students should be able to: 1. Explain Meaning of market 2. List and explain Types of market i. Organizational market ii. Consumer market
Students should be able to explain: 1. Types of organizational market i. Industrial ii. Reseller iii. Government market
Students should be able to explain: 1. Consumer behaviour 2. Factors influencing consumer behaviour 3. Cultural factors 4. Social factors 5. Personal factors 6. Psychological factors
Students should be able to: 1. consumer decision process 2. Problem recognition 3. Information search 4. Evaluation of alternatives 5. Purchase decision 6. Post-purchase behaviour
Test
Marketing SSS1 Secon...
Students should be able to explain: 1. Meaning of the marketing planning process 2. Key elements in marketing planning
Students should be able to explain: 1. Importance of marketing plan 2. Marketing research
Students should be able to explain: 1. Reasons for marketing research 2. Getting information for planning
Students should be able to explain: 1. Definition 2. Pricing strategies i. Haggling, cost -plus etc 3. Price determinants 4. Ability to pay 5. Competition 6. Profit maximization
Students should be able to: 1. Advertising 2. Roles of advertising
Test
Marketing SSS1 secon...

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