Marketing SSS1 Third Term

Course Timeline:
Students should be able to know: 1. Advertising media. i. Print ii. Electronics
Students should be able to explain: i. Advantages and disadvantages of each medium (Electronic media)
Students should be able to explain: Advantages and disadvantages of each medium (Print media)
Students should be able to explain: 1. Meaning of promotion 2. Forms of promotion 3. Pricing - off 4. Coupon 5. Salesman competition 6. Loyalty scheme
Students should be able to know: Forms of promotion Premium offers Words of mouth Trade-in-allowance Sampling Merchandising incentives Training schemes
Test
Marketing SSS1 Third...
Students should be able to know: 1. Functions of promotion
Students should be able to explain: 1. Meaning Merchandising 2. Features of merchandising 3. Packaging 4. Branding 5. Labeling
Students should be able to explain: 1. Conditions in merchandizing 2. Warehousing cost 3. Cost resulting from a reduction in inventory value 4. Transportation cost etc
Students should be able to know: 1. Functions of merchandising 2. Scrambled merchandising
Students should be able to explain: 1. Meaning of Distribution 2. Types of distribution 3. Channels of distribution
Students should be able to explain: 1. Factors influencing consumer behaviour 2. Cultural factors 3. Social factors 4. Personal factors 5. Psychological factors
Test
Marketing SSS1 Third...

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