Students should be able to know:
1. Advertising media.
i. Print
ii. Electronics
Students should be able to explain:
i. Advantages and disadvantages of each medium (Electronic media)
Students should be able to explain:
Advantages and disadvantages of each medium (Print media)
Students should be able to explain:
1. Meaning of promotion
2. Forms of promotion
3. Pricing - off
4. Coupon
5. Salesman competition
6. Loyalty scheme
Students should be able to know:
Forms of promotion Premium offers Words of mouth Trade-in-allowance Sampling Merchandising incentives Training schemes
Test
Marketing SSS1 Third...
Students should be able to know:
1. Functions of promotion
Students should be able to explain:
1. Meaning Merchandising
2. Features of merchandising
3. Packaging
4. Branding
5. Labeling
Students should be able to explain:
1. Conditions in merchandizing
2. Warehousing cost
3. Cost resulting from a reduction in inventory value
4. Transportation cost etc
Students should be able to know:
1. Functions of merchandising
2. Scrambled merchandising
Students should be able to explain:
1. Meaning of Distribution
2. Types of distribution
3. Channels of distribution
Students should be able to explain:
1. Factors influencing consumer behaviour
2. Cultural factors
3. Social factors
4. Personal factors
5. Psychological factors
Test
Marketing SSS1 Third...