Students should be able to explain:
1. Meaning of marketing concept
2. Concepts under which an organization conducts marketing activities
3. The production concept
4. The product concept
5. The selling concepts 6. Marketing concept
Students should be able to explain:
1. The societal marketing concept
2. The consumer orientation
3. Integrated organizational efforts
4. Profit orientation
Students should be able to explain:
1. Meaning of business management
2. Business resources
i. Man
ii. Money
iii. Materials
iv. Machines
v. Opportunities
3. Business Objectives
Test
Marketing SSS3 Secon...